درخت حوزه‌های تخصصی

Stakeholders of the tourism industry are facing crises with many stress factors. Resilience is one of the most essential human abilities in critical situations. To improve the resilience of the stakeholders of the tourism industry, paying attention to spiritual health is very important. Spiritual health is a fundamental factor in the resilience of tourism industry stakeholders. This study aims to present a model of identifying and prioritizing the effective factors in spiritual health on the resilience of tourism stakeholders. For this purpose, information was collected through an in-depth study of the subject literature, and an in-depth interview with 15 experts in the field of tourism who are familiar with tourism, spirituality, and culture, and coding was done with the exploratory approach of thematic analysis and using ATLAS-ti software. And finally, 28 indicators and six components were extracted. Then, in the next stage, the research components were implemented by 15 research experts using the questionnaire and interpretive-structural modeling (ISM) method, and using MATLAB software, the position, importance, and effectiveness of the extracted research components were presented at six levels. The results of this research state that the element of spiritual structure in tourism has the most impact and is the cornerstone of spiritual health in the resilience of the Stakeholders of the tourism industry, and the component of spiritual perception of the tourism stakeholders has the most effectiveness.

The purpose of this work is to use structural analysis to create believable scenarios of Iranian food tourism. In the present study, to formulate plausible scenarios, first by reviewing the literature and interviewing experts, 37 factors affecting food tourism were extracted. The variables affecting the future of food tourism, directly and indirectly, were calculated using a questionnaire and analysis by MICMAC software. Finally, considering the two most critical factors called food festivals and sanctions/international relations, plausible scenarios for the future of Iranian food tourism were developed. Based on the results, four scenarios are presented. These scenarios include Golden Scenario, Limited Scenario, Neglected Scenario and Chaotic Scenario. In Golden scenario, which depicts the ideal conditions, as many suitable food festivals as possible are being held in a country, and sanctions are not imposed. According to Limited Scenario, holding more and better food festivals is on the officials’ agenda, but on the other hand, the country is under sanctions and pressure. In Neglected Scenario, holding festivals is the same as in the past, and the country is not sanctioned. In Chaotic Scenario, depicting the worst-case scenario, the festival process is the same as in the past and has not been developed quantitatively and qualitatively. Also, the country is in a problematic situation of sanctions. Creating Credible The industry's major players and beneficiaries greatly benefit from Iranian food tourism scenarios, which enable them to provide flexible preparation-based programmers in response to shifting circumstances. The techniques and factors that influence the growth of the business will be known to the participants and recipients of food tourism, and this will open up a multitude of opportunities for the players involved.

This research has been conducted with the aim of investigating the effect of social factors on the development of rural ecotourism entrepreneurship in Dezful tourism villages. This research is a descriptive-correlation type that was conducted using a survey method. Residents of tourism villages of Dezful constitute the statistical population of this research, based on the Cochrane formula and the use of stratified random sampling, 381 households were selected as the research sample.The main tool of this research is a researcher-made questionnaire whose validity and reliability were tested and confirmed. In order to analyze data and test research hypotheses, structural equation modeling with partial least squares approach and PLS Smart software have been used. The findings showed that networking in the village, social participation, education and information, social capital and tourism capacities explain a total of 62.5% of the changes related to the rural ecotourism entrepreneurship. From this research, it can be concluded that social factors are always effective in the growth or retardation of rural ecotourism entrepreneurship according to their collective and cultural potential, and along with economic, historical, cultural and political factors, they can help the development of rural ecotourism entrepreneurship

This study is to identify the potential of tourism in areas that According to weaknesses of usual methods, the Discriminant analysis approach was used for this purpose. A method for combining the independent variables, to create a new variable that can be obtained using different variations. In order to have criteria for comparison, six another tourism regional information, entered in the analysis and differences between study areas examined. The dependent variable of this study is the planar variable of regions, in both tourist attraction areas and areas with tourism potential have been diagnosed. This method shows combines two or more independent variables that best explain the difference between two or more groups. The results showed that 25 variables of 33 study variables have no significant effect in attracting tourists and rate of them in control areas and areas of study were identical. Also, the 53.414 for detection indicator (between 0 to 100) was estimated tourist areas and areas with potential for tourism that is obtained from 8 variables of the notification, Reputation, awareness of people from regional, tourism service availability, quality of access reads, the route map existence, access to water for washing and access to drinking water. As results, four of the five target area has the potential for tourism.

Tour guides are considered as one of the key players within the tourism supply chain, serving as direct interfaces with visitors and acting as cultural mediators between diverse cultures. They exert a significant influence on tourists' intentions for repeat visits. Nowadays, tourists are not merely seeking basic information from guides, as they can easily access such information online. Instead, they are in search of creative, authentic, interactive experiences with participatory learning, demanding the presence of creativity in tour guides. Consequently, guides need to demonstrate new forms of creativity in their performance. Creativity is a pivotal aspect for achieving professional success in the realm of tour guiding. The depth of their professional knowledge and their creative abilities significantly impact the quality of tours and the portrayal of destinations. As cultural intelligence is one of the critical dimensions of creativity, this research aims to explore the relationship between cultural intelligence and the creativity of tour guides. Using a library review method, it examines the role of cultural intelligence, its dimensions, and indicators. Ultimately, it presents a conceptual framework for fostering the creativity of tour guides, grounded in the principles of cultural intelligence.

Prior research has extensively examined the motivating factors driving tourists to visit religious sites; however, there has been a noticeable gap in understanding the emotional experiences of tourists during these visits. The primary objective of this study is to explore and quantify the emotional states, arousal levels, and overall satisfaction of tourists while visiting religious destinations. The study draws upon data gathered from 149 tourists who visited the Ascension Cathedral in Almaty, Kazakhstan. Descriptive statistical methods are employed to assess and compare different demographic groups within the sample. The results of this study reveal that visiting religious places evokes a profound sense of inner peace and happiness among tourists, transcending religious boundaries. Remarkably, even tourists practicing religions other than the one associated with the visited site reported feeling blessed during their visits. Participants described a heightened sense of inner contentment and noted that the physical and mental pressures they carried seemed to dissipate during their pilgrimage. These findings contribute significantly to our comprehension of the multifaceted dimensions of religious and spiritual tourism, shedding light on the pivotal factors that drive individuals to embark on transformative journeys. By delving into the emotional and experiential aspects of religious and spiritual tourism, this study underscores the importance of emotional well-being and inner fulfilment as crucial motivators in tourists' engagement with religious sites.