درخت حوزه‌های تخصصی

Purpose- This research attempts to analyze the role of livestock production in the spatial organization of the houses in Liqvan village that is one of the famous rural areas at the national level in Iran, and it owes most of its fame to the dairy products produced there (especially cheese). Design/methodology/approach- This study has been carried out in two sections: library and field studies. The theoretical part is done from available and accessible library resources (including books, magazines, articles, and authoritative sites). The field part is done using the "phenomenology" method. Findings- Studies show that in the traditional livelihood period, the role of livelihood was influential in the formation and spatial composition of the houses in this village, and the old living spaces of Liqvan were shaped to respond to the functions, with appropriate internal divisions, to provide long-term living facilities. However, along with the contemporary wave of modernization and changes in the needs of the present era, and especially the significant shift in income from traditional activities to mass dairy production, in the newly built houses, the residential spaces have often been converted into living spaces that do not have much affinity with local customs and traditions and do not have compatibility with the native architecture. Original/Value- Given the significant changes in the livelihoods of rural communities, it is crucial to implement strategies for developing and regenerating villages like Liqvan. This includes stabilizing rural centers, creating production and promoting income centers, and revising development strategies and policies. The focus should be on leveraging local potentials. The study also advocates introducing new productions and reviving past activities and services through production clusters with technical and specialized consultations. Furthermore, the preservation of indigenous architecture and the regeneration of local spaces can contribute to the growth of the tourism industry in the village.

Purpose- This research examines the impact of social factors on the sustainability and success of rural entrepreneurship in the eastern border of Zayandeh River, Isfahan, Iran. Design/methodology/approach- Using a qualitative grounded theory approach, data were collected through semi-structured interviews with 40 key stakeholders, including rural entrepreneurs, local managers, agricultural jihad managers and experts, entrepreneurship experts, and rural development specialists. MAXQDA software was used for data analysis. Findings- The findings of this research show that trust, support, social participation and teamwork are very important for the success and sustainability of rural entrepreneurship. Mutual trust between entrepreneurs and communities, active participation in economic initiatives and joint efforts, increases innovation, productivity and adaptability in rural businesses. In addition, cultural norms and local power dynamics significantly influence entrepreneurial behaviors. Practical implications- Policymakers should prioritize strengthening local financial institutions, fostering entrepreneurial culture, and adopting participatory methods for designing and implementing entrepreneurship programs. These measures can help to increase the economic capabilities of rural communities. Creating equal opportunities for all members of society and rebuilding trust between rural communities and government institutions is necessary and mandatory. This trust can lead to improved collaborations and effective partnerships. Also, strategies to remove the cultural barriers of entrepreneurship are also necessary to create a suitable environment for innovation and growth and to encourage more people to engage in entrepreneurial activities. Originality/value- This study contributes to the existing literature by providing an integrated conceptual model of social factors affecting the sustainability of rural entrepreneurship. It enhances understanding of the social dynamics that shape entrepreneurial ecosystems in rural areas, particularly areas facing environmental and economic challenges. The obtained insights can provide effective policies and interventions aimed at promoting sustainable rural entrepreneurship in similar contexts.