Smart tourism

The development of information and communication technologies changes how many industries and services operate. Those changes are also concerning all sectors of the travel industry, although some more than others.  Mobile access to the internet allows consumers to purchase through transaction-based applications such as e-ticketing, QR-code services, Bitcoin, E-wallet, and using a third party like PayPal.  E-Wallet is predicted to be one of the future's most successful payment modes but has achieved limited acceptance in developed countries to date. Similarly, this service is considered new in Malaysia.  Utilizing Davis' Technology Acceptance Model, this study examines the factors contributing to E-Wallet's adoption among the millennial tourist in Kuala Lumpur.  Using the self-administrated questionnaires, data from 100 respondents were collected and analyzed using SPSS.  The finding revealed that perceived ease of use of E-Wallet among millennial tourists proved to be the most substantial cause besides the significant positive relationships found from other variables such as perceived usefulness and social influence in the context of millennium tourists.  However, perceived credibility was found not related to the adoption of E-Wallet.  These findings have important theoretical and practical implications, particularly for the development and marketing of E-Wallet service, which will support the long‐term success of mobile commerce.

Purpose- Rural tourism is considered a potential solution for rural communities to overcome economic challenges; in this context, smart tourism can be viewed as a logical advancement from traditional tourism, providing a balanced approach to revitalizing rural settlements and creating new economic opportunities for farmers and local communities. Accordingly, given that smart tourism can play a significant role in the sustainable development of businesses and the overall economy of villages, the aim of this research is to analyse the impact of smart tourism on the sustainable development of rural businesses in the Tafresh County.Design/methodology/approach- Therefore, this study is applied and employs a descriptive-analytical method, and from a paradigm perspective, it is classified as quantitative research. The required information was collected through both documentary-library and field methods. The statistical population of the study includes 28 villages in Tafresh County. In the field method, a researcher-made questionnaire was used. For data analysis, exploratory factor analysis, one-sample T-test, and the MARCOS multi-criteria decision-making model were utilized.Findings - The results from the exploratory factor analysis indicated that among the five identified factors, social and infrastructural factors in smart tourism have the greatest impact on the sustainable development of rural businesses. The results from the MARCOS decision-making model also showed that the villages of Kookan, Khank, and Naqousan are in a more favorable position regarding the indicators of smart tourism in the sustainable development of rural businesses.

Due to technological advances and existence of limitations in modern life, there has been a demand for new ways of tourism. In this regard, the present study aimed to model the factors affecting smart governance for managing cultural heritage tourism destinations. This study was of an interpretive, applied, quantitative, field-library and survey type. The statistical population was all activists, experts, managers and employees of tourism organizations in East Azerbaijan province and according to the results of the GPower software and using the criterion-based purposive method, 166 people were selected as a sample. The research tool was a researcher-made questionnaire that was obtained from the qualitative findings section of the study. In addition to the descriptive section, structural equation modeling was used to analyze the data and all analyses were performed in SPSS version 23 and SmartPLS version 3.1.1 software at a significance level of 0.05. The research results showed that the research model has a good fit and that the need for development, the need for accountability, smart features, culture, specialized factors and lifestyle has a positive and significant effect, and economic factors, political factors and government factors have a negative and significant effect on the smart governance of cultural tourism destinations in East Azerbaijan province. Managers and officials should think about developing and promoting positive and driving factors and eliminating negative and inhibiting economic, political and governmental problems.