درخت حوزه‌های تخصصی

Purpose- This study aimed to analyze the effects of saffron cultivation on the quality of life of rural households in Rostaq Dehestan in Khalilabad county. Design/methodology/approach- This is an applied study based on a descriptive-analytical method used to examine the understudy parameters. The data were collected from 337 sample households based on field studies and by the Cochran sampling method. Then, the data were also collected based on selected indicators and using a household questionnaire. The validity of the questionnaire was evaluated by the university professors of geography and rural planning and agricultural promotion and training. The validity coefficient of the questionnaire was obtained using the SPSS software of 0.85. Kendall's statistical tests and one-way variance analysis was used in SPSS software to analyze the collected data. Findings- The research findings show that Neghab village with a similarity index of 0.48 has the greatest impact of saffron cultivation on the quality of life of the households among the villages of Rostaq Dehestan. On the other hand, the results of the Kendall test confirmed the relationship between saffron cultivation and quality of life with 99% confidence. Moreover, the results of one-way ANOVA showed that the economic dimension among other effective dimensions of the saffron cultivation on the quality of rural households is more pronounced. Research limitations/implications- The lack of access to statistical information when visiting the Agricultural Jihad of Khalilabad, Khalilabad Governorship, the Natural Resources Administration of Khalilabad, as well as completing the questionnaire depending on the issue at the village level are some of the challenges of the present study. Practical implications- According to the research findings, solutions to promote and train the ways for production and productivity of households in this village are recommended for the cultivation of this supra-strategic product (Saffron). Originality/value- The present study is important since it focuses on the impact of saffron cultivation for improving the quality of life of rural households with respect to the income generation process of this product.

Purpose- The present study has two major purposes; the first of which is the identification of the key propellants in the essence of the brand of target tourism villages of Saman County in Chahar Mahal and Bakhtiari Province, and the second purpose is prioritizing of the effective key propellants in the essence of the brand of target tourism villages of Saman County in Chahar Mahal and Bakhtiari Province. Design/methodology/approach- This study is an applied one, and data are collected using a descriptive-survey method. To collect data, three types of questionnaires have been used for three groups of the local community, visitors, and experts. According to Morgan table, the sample size of the visitors and the local community are 384 samples, and 365 examples, respectively, and the sample size of the experts, with Delphi technique, was 25. To analyze the samples, one-sample T-test and Mann-Whitney U-Test using SPSS software and structural analysis (paired squares) using MICMAC software were used. Findings: The results of this research showed that the most effective key propellants in the essence of the brand of target tourism villages of Saman County in priority order are, 1. gardens, 2. water-based tourism, 3. place attachment, 4. plants and animals species, 5. the opportunity for relaxing, 6. beautiful landscapes, 7. rural accommodations. Research Limitations/Implications: The high cost of the research and the required time to fill out the questionnaires, with regard to the extent of the study area, were among the main challenges facing the present study. Originality/Value: The present study is looking for a model and method for making a sustainable brand that not only give identity to the local community but also it is attractive to tourists and fulfills experts’ views. So, the present model has the mentioned features.