درخت حوزه‌های تخصصی

Purpose- This study aimed at identifying the successful aspects of the LEADER Approach in European countries. Design/methodology/approach- The methodology in this study is a systematic overview. The statistical population of the present research consisted of 30 scientific articles on the LEADER Approach published in different journals during 2000-2017. Findings- The results showed the success cases (items) of the LEADER Approach in European countries can be defined in four general categories contains: economic, social, environmental, and management dimensions. Moreover, among the successes of the LEADER Approach, the economic dimension with a rate of 38.4% has the highest percentage relative to the other dimensions. One factor behind the success of the LEADER to European countries, which is an important guide for rural development programs in Asian countries including Iran, is a very important issue of networking in the rural development process, which has recently been intensely debated in the discussions of academic and executive development spheres in the EU countries. However, the effects of LEADER vary from region to region, so any generalizations between regions are likely to be unreliable. Therefore, it is still difficult to judge its true impact on rural development. Originality/Value- The LEADER Program is one of the performed programs being implemented by European Union countries in the new vision of rural development planning. When the European Union started its new program with a completely new approach, there were a lot of skeptics against the initiative based on local development. LEADER has often been praised as a successful approach to rural development, although its implementation is not without scholarly critiques.

Purpose- Rural women are the carriers of traditional culture and art of Iranian ethnicities inherited naturally and mainly through generations. Iranian rich and native culture can creatively be presented and protected; this can lead the unemployment to be erased, especially in rural areas, while at the same time rural businesses can thrive by promoting the potential of rural entrepreneurial women. Design/Methodology/Approach- This was a descriptive-analytic study aiming to describe the primary and secondary factors involved in the marketing mix of Iranian local art businesses using a consent-based Likert scale questionnaire developed by Mobaraki et al. (2016). A total of 28 local art entrepreneurs responded to the questionnaire in Tehran and across Iran. The five primary components called 5C including the "networking and communications", "content of local artwork", "creativity", "cultural value" and "artwork creator" and 32 related items were evaluated. Findings- The reliability of the questionnaire was confirmed with the Cronbach's alpha of 0.94. Data were analyzed by comparing the means of variables using the Friedman test. The most influential subset in the marketing mix of local art businesses was related to the category of the artwork content, composition and harmony. And the impact of other elements was also determined by considering their impact factors through mean comparison using the Friedman test. Research Limitations & Implications- There were plenty of shortcomings observed in the theoretical foundations of marketing the artworks and traditional arts, while the number of women active in manufacturing marketing traditional arts and participating in the relevant research processes was very limited. Practical Implications- Relying on the findings of this research and the model presented for the entrepreneurial marketing mix of traditional rural women's arts as well as training, we can expand business establishments active in marketing and also enhance the selling artworks and traditional arts. Originality/value- The results of this research can be applied in marketing the traditional artworks of Iranian rural women.