درخت حوزه‌های تخصصی

Purpose- In many development programs in the third world, the expansion of small home businesses in rural areas has been mentioned as an efficient solution to advance the rural development process and improve the living conditions and income of rural residents. Therefore, the aim of this study is to prioritize the challenges of home business in rural areas of Sari County. Design/methodology/approach - The present study is an applied and descriptive-analytical, for which the method of documentary and survey (questionnaire) were used. The statistical population of the research consists of experts of the General Directorate of Cultural Heritage, Handicrafts and Tourism of Mazandaran Province and the Industry, Mine and Trade organization and the Agricultural Jihad organization in Sari County. Fifteen people were selected as a statistical sample. Six factors of economic and financial, infrastructure, education and innovation, insurance and law, marketing and skills were considered as home business challenges in rural areas of Sari County. In order to analyze the data, the combined DEMATEL method and interpretive structural modeling were used. Findings- The results showed that education and innovation, insurance and law and skills barriers are at the highest level of the model, and economic and financial, marketing, and infrastructure barriers are at the lowest level of the model. According to MICMAC analysis, economic and financial, and marketing barriers with strong impact and weak dependence were identified as the most important challenges for home businesses in rural areas of Sari County. Research limitations/implications - The absence of a comprehensive database for home businesses, especially in rural areas, poor cooperation of experts in completing the questionnaires is the limitation of this study. Creating and organizing a database of home-based businesses are suggested, especially in rural areas that have been less studied and arranging the study platform for other research in this field. Practical implications - Supporting home-based businesses based on local and indigenous capacities and knowledge is a solution that not only promotes the production and creates jobs for the villagers, but also has positive social consequences. Originality/value- The results of this research can be a guiding tool in the executive organizations in charge of issuing home business licenses (Agricultural Jihad Organization, Industry, Mining, and Trade Organization and Cultural Heritage, Handicrafts and Tourism Organization) and institutions supporting the vulnerable and poor groups (Imam Khomeini Relief Foundation and the Welfare Organization). It could also help the managers implement the prosperity of home businesses as effectively as possible.

Purpose- The project of valuable rural texture was proposed with the aim of rehabilitating the tourist villages with valuable physical features. Since the project aimed at developing tourism in tourist villages and preserving the local and cultural features of these areas, conducting a research to study the dimensions and effects of rehabilitation of valuable rural texture on rural tourism was of great importance. Therefore, the present study aimed to study the rehabilitation of valuable rural texture and its effect on tourism in the village of Hajij, Kermanshah, Iran. Design/methodology/approach- The two groups of population involved in rehabilitation of the rural residential texture were the local people and the tourists. The tools used in this study to collect data were applied, quantitative, and survey methods. The statistical population consisted of 300 tourists and 95 local people. Findings- The results showed that the rehabilitation of rural valuable texture had positive effects on development of rural tourism. The four variables of attraction of tourists, providing local services to tourists, affecting the performance of governmental and non-governmental organizations and institutions, and the advertising role of rehabilitation of dilapidated texture have been influenced by valuable textures. Local people and tourists were satisfied with the rehabilitation project and reported its great effect on the village. Practical implications- This study showed that the rehabilitation project of rural valuable texture caused harmony and agreement between the village's new texture and body and its traditional and local texture. Furthermore, rehabilitation of valuable texture gravitated the tourists' attention to the village and increased local employment. Nonetheless, there were challenges to the rehabilitation project of valuable rural texture. One of the most important challenge was the adverse effect of rural tourism on the village's environment, causing pollution and destruction of natural environment.

Purpose- The formation of various economic activities has always been accompanied by changes in this geographical space. Therefore, the purpose of this paper is to analyze the local-spatial consequences of the development of tourism economy with an entrepreneurial approach in rural areas of Samen District in Malayer County. Design/methodology/approach- This study is an applied one. According to the method, it is descriptive-analytical. To fulfill the purpose of the study, field study and survey were used. Its reliability was calculated using Cronbach's alpha test for 4 components of economic, social, physical, and environmental consequences with the values of 0.90, 0.90, 0.99 and 0.97, respectively. Thus, the research tool was considered appropriate. Factor analysis was used to analyze the data using SPSS (version 20). Findings- The results showed that the local-spatial consequences of the development of tourism economy with an entrepreneurial approach can be considered in six classified factors under the following headings: Development of physical and environmental capital (40.54%), development of rural tourism service platforms (22.98%), social and improving capital of local communities (11.84%), development of economic capital and employment of local communities (7.49%) , expansion of tourism economy development infrastructure (3.37%), and the entrepreneurial capital factor and the development of local communities (2.54%). These six consequences explain the variance of all variables for the total of 88.76% Research limitations/implications- More than half of entrepreneurs neither use a specific marketing and tourism strategy to sell their products, nor have a website. Lack of access to infrastructure such as the internet and accommodation opportunity has created limitations for the development of the tourism entrepreneurial economy in the rural areas of Malayer. Practical implications- In order to achieve the development of tourism entrepreneurship in rural areas, it is recommended to pay special attention to the development of rural environmental capital, security and development of infrastructure and basic services, and development of social and improving capital of local communities in the region. Since most of the tourists entering Malayer have commercial purposes, the development of rural services such as the travel agencies and active tours in the village, the presence of internet cafes for tourists in the village, automobile repair shops, insurance offices, local restaurants and ecolodges seem to be essential. Originality/Value: To understand the dynamics and consequences of the development of tourism economy, the entrepreneurial approach was used in the form of Porter’s tourism impact model. It led to the measurement of local-spatial consequences in this area.