درخت حوزه‌های تخصصی

The present study aims to identify the components of professional ethics in the field of curriculum planning. Factors affecting professional ethics in the curriculum planners are investigated from the viewpoints of professors in the field of educational sciences so that the results can be used as the executive suggestions for the decision-makers in this regard. This study is an applied research in terms of aim, quantitative in terms of the data type, and a descriptive survey research in terms of the method. The statistical population of the study included all male and female faculty members in the field of educational sciences at Azad Universities of Tehran (including the Science and Research Branch of Tehran, Northern Tehran, Southern Tehran, and Islam Shahr Branches) (n=150). The sampling method included the randomized cluster sampling method in which 108 individuals were selected using the Morgan Table. The data collection method included a library and field design using a researcher-made questionnaire. Cronbach's alpha was applied to measure the reliability of the questionnaire; several experts were consulted to determine the validity of the questionnaire and face and content validity of the questionnaire was confirmed. The data were analyzed using the descriptive and inferential statistics. The results indicated that the share of the first five factors (i.e., commitment and accountability, affiliation and human relations, evolution and human traits, expertise and knowledge-based orientation, and interest in modification and development) is more significant in the variance of all variables compared to the share of other components. The contribution of these five identified factors was determined using the Friedman test as 3.16 (evolution and human traits), 3 (interest in modification and development), 2.97 (expertise and knowledge-based orientation), 2.94 (affiliation and human relations), and 2.78 (commitment and accountability), respectively.

Digital communication technologies could play a pivotal role in the realm of learning, entertainment, and education for children, and could significantly affect the nature of commercial relations with children. The use of media as new communication technologies for children over the past decade has hosted many researches. The present study aimed to determine the effect of advertising literacy education on 6th-grade primary school female students' critical thinking skills in facing the media commercial messages in the city of Dezful in 2019-2020. The population consisted of all the 6th-grade primary school students in the city of Tehran, of which 60 students were selected using the random clustering method and randomly assigned into two groups of experiment and control. The tool used in this study was Cornell Critical Thinking Test (CCTT), and analysis of covariance was used to analyze the data. The results showed that advertising literacy affected students' critical thinking. The effects on students' inductive reasoning, deductive reasoning, and observational analysis of advertising messages, credibility, and hypothesizing power were found significant.