درخت حوزه‌های تخصصی

Purpose: Brand development in tourism of natural places can play a vital and effective role in attracting tourists. Therefore, the aim of this study was to investigate a structural equation modeling of brand development in tourism of natural places. Methodology: This study was applied in terms of its objective and quantitative in its approach. The research population consisted of employees of organizations and cultural heritage institutions in Tehran city (1,200 individuals). The sample size was determined as 384 individuals using the Krejcie and Morgan table, and they were selected through multi-stage cluster sampling. The research instrument was a researcher-made questionnaire on brand development in tourism of natural places with 23 items, whose content validity was confirmed by 20 experts, and its reliability was calculated using Cronbach's alpha as 0.82. Data were analyzed using exploratory factor analysis and structural equation modeling in software such as SPSS and LISREL. Findings: Seven factors were identified: place value, communications and information, tourist facilities and services, physical factor, awareness of the tourism destination brand, attachment to the place, and contextual conditions. All of them had factor loadings exceeding 0.60, the extracted variances were all over 0.70, and the Cronbach's alpha for all of them was higher than 0.80. Furthermore, the model of brand development in tourism of natural places had a good fit, and brand development in tourism of natural places had a positive and significant impact on all seven mentioned factors (p < 0.05). Conclusion: Based on the results of this study, to attract tourists, conditions can be provided for the realization of place value, communications and information, tourist facilities and services, physical factor, awareness of the tourism destination brand, attachment to the place, and contextual conditions.

Purpose: Career foresight is a new concept in career path ultramodern approaches about career choice, career transition and career development. As a result, the aim of this study was to Identifying the Effective Social Factors on the Formation of Future Work Self. Methodology: This study in terms of purpose was developmental and in terms of implementation method was qualitative. The members of the research were the professors of human resource management and organizational behavior and human resource managers of Tehran Municipality. The sample size based on the principle of theoretical saturation was calculated 15 people who were selected by purposive sampling method. The tool of the present study was a semi-structured interview, which its validity was confirmed by the triangulation method and its reliability was calculated by the agreement coefficient method between two coders 0.83. Data were analyzed by thematic analysis method in MAXQDA software. Findings: The findings of the interview with 15 people about the effective social factors on the formation of career foresight indicated that this structure had 28 basic theme, 11 organizing theme and 5 inclusive theme. The inclusive themes of this study were included the conditions of society (including two organizing themes of economic conditions of society and society's values), key characters (including two organizing themes of type of activity of models and heroes and opinions of influential people), educational conditions of school and university (including two organizing themes of content of educational courses of school and university and educational facilities and methods of school and university), family conditions (including three organizing themes of family behavior, family economy and family customs and values) and technology and media (including two organizing themes of lifestyle in media and technology). Based on the identified themes in the current research, a network of themes of effective social factors on the formation of career foresight was designed. Conclusion: According to the findings of this study, municipal managers by recognizing the effective social factors on the formation of career foresight and guiding them through cooperation and coordination with influential institutions such as cultural institutions, education and higher education can create coordination between the individual's career goals with the organization's needs, goals and missions and create and reduce numerous changes in the career path of employees and waste of resources.

Purpose: One of the important functions in the football game is the decision-making function, which should be improved and promoted. Therefore, the current research was conducted with the aim of determining and comparing the effectiveness of teaching game for understanding, sports teaching and their combination on the decision-making performance in the football game of students. Methodology: The present research method was semi-experimental with a pre-test and post-test design without a control group. The statistical population of this study was all male students aged 10 to 12 years in Tehran city in the fourth to sixth grades. The sample of the research was 60 people who were selected by the purposive sampling method and randomly replaced in three experimental groups. The research tool was game performance evaluation tool (G-PET), which evaluates game performance from different aspects including decision-making (passing, dribbling and shooting). The first experimental group was trained with the method of teaching game for understanding, the second experimental group was trained with the method of sports teaching 15 sessions, and the third experimental group was trained with their combination method. The data were analyzed with the methods of paired t-test, one-way analysis of variance and LSD post hoc test in SPSS version 25 software at a significance level of 0.05. Findings: The results showed that all three methods of teaching game for understanding, sports teaching and their combination improved the decision-making performance in the football game of students (P<0.001). Also, there was a significant difference between the three groups in terms of decision-making performance; So that the effectiveness of teaching game for understanding was higher in compared to sports teaching and their combination, and in addition, the effectiveness of combined teaching was higher in compared to sports teaching (P<0.001). Conclusion: According to the results of the present research, to improve the decision-making performance in the football game of students can use the method of teaching game for understanding, method of combining teaching game for understanding and sports teaching, and finally, the method of sports teaching.