درخت حوزه‌های تخصصی

  Objective: Interaction with classmates is a vital element that contributes to completing tasks and acquiring social skills in education. On the other hand, education, learning, and development are closely and reciprocally linked with culture in every society. Given Iran’s multicultural and multiethnic context, multicultural education can help reduce discrimination and enhance students' engagement and in-group interaction. This study aimed to investigate the relationship between multicultural education and academic engagement among students at Hakim Sabzevari University. Methods: The research method was descriptive-correlational. The statistical population included 8,199 students at Hakim Sabzevari University. Using random sampling and Morgan’s table, 390 students were selected as the sample. The Multicultural Education Questionnaire and the Academic Engagement Scale (AES) were administered. Data were analyzed using correlation methods and SPSS version 27 at a significance level of 0.05. Results: Findings indicated a significant relationship between multicultural education and academic engagement (p = 0.05). Conclusion: The results suggested that applying cooperative and participatory teaching methods and emphasizing social justice in multicultural education leads students to be more inclined toward group work, ultimately fostering educational and cultural development.

Purpose : The purpose of this research is to evaluate the feasibility of using digital scientific resources and virtual education using augmented reality technology in the educational program of professors and doctoral students of Shahid Bahonar University of Kerman. Method : This research is descriptive-survey but is applied in terms of type and purpose. The statistical population of this research is all professors who teach in the doctoral program and doctoral students in Shahid Bahonar University of Kerman. Sampling method in this research is stratified random sampling. The sample size was 333 using Cochran's formula. Data collection tool, researcher-made questionnaire and the validity of the questionnaire were calculated by experienced professors and experts. The validity and reliability of the questionnaire were calculated using Cronbach's alpha test of 0.86. The collected data were first stored in the database and then by transferring this data to SPSS and EXCEL 23 software, the field of analysis of this data and their results was provided. Findings : The findings showed the possibility of using virtual educational resources and digital scientific resources, as well as the possibility of using augmented reality technology in educational and scientific research programs at Shahid Bahonar University of Kerman. There is a significant difference between the views of professors and doctoral students in the use of virtual educational resources and digital scientific resources in the educational and research programs of professors and doctoral students, while there is no significant difference between their views on the use of augmented reality technology. Conclusion : One of the most important reasons for the need to organize e-learning centers and institutions is the growing demand for education, especially higher education in the country, which has become a special social issue due to limited resources and educational capacity in the current education system. Ease of access and use of digital scientific resources and better understanding and mental creativity with the use of new technologies, including augmented reality, has necessitated the use and application of this technology in the educational programs of scientific and academic centers. Have a long-term and codified plan with instructions and rules related to augmented reality technology. Provide adequate funding, create hardware and software infrastructure, motivate, desire, sufficient expertise and empower the ability of faculty and students to use augmented reality technology.

Purpose : The aim of the research was to identify the antecedents and consequences of digital content marketing in online insurance companies. Method : The present study has been conducted by adopting a mixed approach (qualitative and quantitative) and in an exploratory manner. In the qualitative part, thematic analysis technique has been used in the MAXQDA2020 software. The community of the qualitative department was the managers and experts of the sales and marketing department of the insurance industry (electronic and digitalized department). Based on targeted sampling, 10 people were considered as samples. Qualitative data was collected using semi-structured interviews. For the validity of the findings, Cohen's kappa index was 0.837, which is confirmed. Structural equation method is used in a small part. In the quantitative part of the research, the statistical population consisted of experts and managers of marketing units and assistants in the country's insurance industry in Tehran. Using Cochran's formula (for unlimited population), a sample of 384 people was extracted. Based on the codes of the qualitative part, a researcher-made questionnaire was formed. The data collected from the questionnaire were analyzed in AMOS 24 software. Findings : The results show that the antecedents of digital content marketing include the fundamental requirements of digital content marketing, requirements before the production of digital content, managerial/organizational requirements, and perceptual-cognitive antecedents of the audience and identified consequences including marketing consequences, financial consequences, and brand-related consequences, the favorable consequences for the customer and the engagement of the audience with the content in the digital content marketing model. Conclusion : This study has designed and explained the digital content marketing model. In recent years, electronic businesses have been growing rapidly and have gradually taken a relatively favorable share of the industrial enterprises of the country and play an undeniable role in the growth of the country's economy. One of the important parts of digital marketing is the production and creation of valuable content. Another expression, the combination of content and technology refers to the production of digital content. Content marketing is actually a method in which the organization continuously creates and publishes valuable content in order to attract and reach the audience, and its purpose is to transform the customer's behavior into a profitable behavior for the organization.